Digital marketing has become popular these days more than ever before. Ever company wants to promote themselves via this and keep in line with the increased use and accessibility of the internet. With more and more people being able to access the internet, it seems to be a norm in today’s time for any company that wants to gain access to a larger market and establish its reputation far beyond.
With this increasing interest of digital marketing, online spending on advertisements all over the world are said to reach $61.8 billion by the end of this year. This is seen as a 2% increase from the spending in 2009, as reported by eMarketers.
EMarketers is a market research and analysis company that has researched into this growing trend of global spending on this and advertising online. It has predicted that spending on online advertising and these are to reach levels as high as $96.8 billion by 2014. They have predicted a yearly increase of 11.9% in the global marketing spending. According to marketers, the internet’s share of the online advertisement spending will increase to 17.2% in 2014 as compared to 2009’s 11.9%.
There is Digital Marketing in these reports by eMarketers since they seem to be consistent with similar reports by other firms regarding the increases in spending on marketing in the coming years. GroupM has forecasted this year’s online advertisement spending to reach up to $64.7 billion.
ZenithOptimedia, a media firm, predicted that online advertisement spending in 2012 will reach up to $82.7 billion and 17.1% of the total, as compared to 2008’s $49.8 billion and 10.5% of global spending.
Jared Jenks, analyst at eMarketer and the author of the report said, “It shows how resilient online advertising was through the recession”. “I almost want to say it’s too measurable. The possibility for measurement is so much more than any other media.”
North America and Western Europe dominated in the global online advertisement spending in 2009, taking up about 72.4% of the total share. This showed how much it was being spent on in these regions. However, Digital Entrepeneur is reported to drop by 2014 to 66.4%. On the other hand, Latin America, Asia pacific and Eastern Europe are reported to find increases in their digital marketing spending. Their share is said to increase from 27.3% to 32.1% over the same period.
Since most firms and businesses are interested in digital marketing, it is only normal for your business to join in the race. You can hire a digital marketing agency or consultancy to assist you in your this campaign. One such agency is Qudos digital.